Online Advertising

How platforms die: the decay of a unique value proposition

26 January 2023·2 mins

Online Advertising Marketing Strategy Digital Platforms TechForGood Value Proposition Big techs Digital Marketing

How do platforms die? That’s what journalist, activist and sci-fi author Cory Doctorow explores in a provocative article. A must read for anyone in digital marketing and technology to think about […]

Online Advertising: Tracking and Data Sharing at stake

6 January 2023·1 min

Online Advertising Privacy GDPR Tracking technology Tech news Big techs Data Protection Digital Marketing Startups

Last Tuesday, Ireland’s Data Protection Commission (DPC) imposed a €390 million fine on Facebook and Instagram. It’s a significant sanction. But the biggest impact is that it will affect all Big Tech companies. As Morgan Meaker explains, “Meta users opt in to personalized advertising by agreeing to the company’s terms of service.” Given the power and the oligopoly of these platforms, we users often feel like we have no choice but to accept these terms […]