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Online Advertising: Tracking and Data Sharing at stake

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Online Advertising Privacy GDPR Tracking technology Tech news Big techs Data Protection Digital Marketing Startups
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The Think Pool | Blog ‣ Online Ads: Tracking, Data Sharing at risk

Last Tuesday, Ireland’s Data Protection Commission (DPC) imposed a €390 million fine on Facebook and Instagram. It’s a significant sanction. But the biggest impact is that it will affect all Big Tech companies.

As Morgan Meaker explains, “Meta users opt in to personalized advertising by agreeing to the company’s terms of service.” Given the power and the oligopoly of these platforms, we users often feel like we have no choice but to accept these terms.

But then, DPC has ruled that “that bundling personalized ads with terms of service in this way [is] a violation of GDPR.” In other words, companies will need to ask for user consent for every tracking action or shared data.

We can expect to see in the next years significant changes on targeted & contextual ads on online advertising platforms.

Great news for us, the users. A major setback for Big Techs. A new challenge for startups and digital marketers. Read the article from Morgan Meaker at Wired.

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